Jai Manselle is an American entrepreneur, designer and investor informally referred to as “The King Of Branding.” His net worth is estimated at $4.5 million. Manselle owns or co-owns a number of businesses including Iverson Classic and his own MANSELLE brand. As of 2020, the MANSELLE brand name has appeared on over 50 million products.
The “King Of Branding” nickname first appeared in a USA Today feature on Manselle in 2011. His knack for creating stylish, unexpected brand opportunities has helped him build a portfolio that includes collaborations with Apple, New Era, Brooks Brothers, Microsoft, and shoe brand Reebok, where he has designed several sneaker releases. He previously acted as Chief Strategist for the BIG3 basketball league. In 2014, he directed Bike Life, a mobile game featuring Meek Mill, French Montana, and DJ Khaled that reached #1 in the Apple App Store.
Manselle is credited with designing the popular Rap Snacks line of products featuring Cardi B, The Notorious BIG, Migos, and more. Rap Snacks are sold nationwide in Walmart, Kroger, and 7-11. He has also collaborated on many other celebrity product releases with Diddy, Ice Cube, DJ Khaled, Nicki Minaj, and others.
In 2017, Manselle Co-Founded Iverson Classic with NBA star Allen Iverson and businessman Bobby Bates. Iverson Classic produces the #1 most-watched All-American game in the country, The Allen Iverson Roundball Classic, as well as a lifestyle brand of apparel, products, and accessories. In 2019, Iverson Classic made history as the first live sporting event streamed exclusively on an over-the-air digital platform when it aired on Sling TV.
