James Charles, is an American internet personality, makeup artist and model who has a net worth of $22 million.
While working as a local makeup artist in his hometown of Bethlehem, New York, he started a YouTube channel, posting makeup tutorials. In 2016, he became the first male brand ambassador for CoverGirl after a tweet featuring his makeup went viral online.
In 2020, he hosted, directed, and co-produced the YouTube Originals reality competition series Instant Influencer. He has released an eyeshadow palette and created a makeup line in collaboration with Morphe Cosmetics, and has received numerous awards for his work on social media, including two People’s Choice Awards, three Streamy Awards, one Shorty Award, and one Teen Choice Award.
His career has included multiple online controversies, including a widely publicized feud with fellow beauty YouTuber Tati Westbrook in 2019. In 2021, he admitted to sexting with two underage boys after a series of allegations came out against him, though he denied knowing their age at the time. Morphe cut ties with Charles and YouTube temporarily demonetized his channel.
